{"id":1170955,"date":"2025-07-02T12:47:14","date_gmt":"2025-07-02T18:47:14","guid":{"rendered":"https:\/\/wnsp.com\/wordpress\/?p=1170955"},"modified":"2025-07-02T12:47:14","modified_gmt":"2025-07-02T18:47:14","slug":"auburn-launches-nike-era-with-special-video-to-begin-brand-deal","status":"publish","type":"post","link":"https:\/\/wnsp.com\/wordpress\/auburn-launches-nike-era-with-special-video-to-begin-brand-deal\/","title":{"rendered":"Auburn Launches Nike Era with Special Video to Begin Brand Deal"},"content":{"rendered":"<p>Auburn\u2019s athletic teams officially donned Nike uniforms Tuesday, ushering in a new era that replaces Under Armour as the Tigers\u2019 outfitter.<\/p>\n<p>The agreement between Auburn University and Nike went into effect July 1, and the Tigers took the field for the first time sporting the iconic swoosh.<\/p>\n<p>To mark the launch, Auburn released an emotional video on social media under the tagline \u201cTake Flight.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\ud835\udde7\ud835\uddee\ud835\uddf8\ud835\uddf2 \ud835\uddd9\ud835\uddf9\ud835\uddf6\ud835\uddf4\ud835\uddf5\ud835\ude01<\/p>\n<p>Auburn \ud83e\udd1d Nike<a href=\"https:\/\/twitter.com\/hashtag\/WarEagle?src=hash&amp;ref_src=twsrc%5Etfw\">#WarEagle<\/a> <a href=\"https:\/\/t.co\/6vCqSHbRyK\">pic.twitter.com\/6vCqSHbRyK<\/a><\/p>\n<p>\u2014 Auburn Tigers (@AuburnTigers) <a href=\"https:\/\/twitter.com\/AuburnTigers\/status\/1939911871504490749?ref_src=twsrc%5Etfw\">July 1, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Even though the partnership officially begins on Tuesday, Tigers fans will not be able to purchase the apparel until the official ribbon cutting ceremony at the team store on July 25.<\/p>\n<p>\u201cWe are thrilled to kick off the Nike era of Auburn football,\u201d Hugh Freeze said in a release. \u201cI\u2019ve seen firsthand Nike\u2019s commitment to excellence and innovation. Our student-athletes look forward to competing in Nike cleats and uniforms in front of the greatest fans in college football this season at Jordan-Hare Stadium.\u201d<\/p>\n<p>In addition to Freeze, men\u2019s basketball head coach Bruce Pearl weighed in as well.<\/p>\n<p>\u201cNike basketball is the most recognizable brand in the world,\u201d Pearl said. \u201cAll of our student-athletes and recruits recognize that and want to be a part of that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Auburn\u2019s athletic teams officially donned Nike uniforms Tuesday, ushering in a new era that replaces Under Armour as the Tigers\u2019 outfitter. The agreement between Auburn <a class=\"mh-excerpt-more\" href=\"https:\/\/wnsp.com\/wordpress\/auburn-launches-nike-era-with-special-video-to-begin-brand-deal\/\" title=\"Auburn Launches Nike Era with Special Video to Begin Brand Deal\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":4874,"featured_media":1087218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,145,147],"tags":[],"class_list":{"0":"post-1170955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tigers-plains-war-eagle","8":"category-auburn","9":"category-featured-news"},"jetpack_featured_media_url":"https:\/\/wnsp.com\/wordpress\/wp-content\/uploads\/2024\/08\/dhh23123097aub_vs_mar_mcbowl.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/posts\/1170955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/users\/4874"}],"replies":[{"embeddable":true,"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1170955"}],"version-history":[{"count":1,"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/posts\/1170955\/revisions"}],"predecessor-version":[{"id":1170956,"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/posts\/1170955\/revisions\/1170956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/media\/1087218"}],"wp:attachment":[{"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1170955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1170955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wnsp.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1170955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}